Rohlig

Diversification of dates of promotional actions

by admin

In carrying out the implementation we recommend to consider the following actions
Involvement of Logistics management in the planning of S&OP
Measuring the impact of promotion on the peaks
Setting objectives of the planned changes

Expected results: limiting the cumulation of promotional campaigns
Implementation time: approx. 6-12 months
Required resources:

  • Sales and Marketing management
  • Logistics management

Note: When performing the operation it is necessary to communicate within the organization (including the Management Board and the Supervisory Board) that the transition may cause a temporary decrease in reported sales.

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